Television that generates immediate results and enhances brands
News & views
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U-Store-It Launches Television and Radio AdvertisingMay 22, 2009
U-Store-It launches their first television advertising campaign produced by DRTV agency, A. Eicoff & Company.
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Media Zone: The DNA of DRTVApril 24, 2009
Mike Powell gives his four essential elements needed to succeed in DRTV.
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No One-Size-Fits-All Snuggie Model Exists for DRTV Agencies March 25, 2009
From Eicoff to Blue Moon: Pitch, Compensation, Clients Vary
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Guess Which Medium Is as Effective as Ever: TVFebruary 23, 2009
Despite All That Ails the Toob, Marketers Can Still Reach the Audience They Are Looking for -- Even Web-Obsessed Youth.
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Google Turns to Direct Response TVOctober 21, 2008
Auction-based media buying platform, Google TV, strikes deal with CoreDirect in order to make analysis of buying spots more efficient.
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TV Commercials Are Dead! Long Live the TV Commercial! August 21, 2008
Bill McCabe analyzes the decrease in television commercials in the advertising industry.
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Television Advertising's SalvationAugust 21, 2008
Bill McCabe discusses the recent trends in the advertising industry and how they relate to DRTV.
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You've Lost That Selling SpiritJuly 25, 2008
In this column, featured in ADWEEK, Ron Bliwas explains why television spots fail to make a sale and what brands and agencies can do about it.
