Eicoff is a full-service agency (account, creative, media and strategic planning) specializing in broadcast advertising.
Direct response
We‘re the largest direct response television (DRTV) agency in the country. We were the pioneers… there from the beginning. Today, we are the innovators, helping entrepenuers and Fortune 500 companies benefit from our strategic thinking, longer length format and media efficiencies. With our proven proprietary systems we plan, target, create, measure and monitor DRTV programs better than anyone.
Trade support
We’ve taken the accountability and leadership built in direct response and translated it to the marketing of retail brands. In the age of planograms and slotting allowances, we offer our clients an effective way to have control over their products in the retail environment. They exchange advertising for new product performance, help in revitalizing mature brands, extra facings and more prominent displays.